Traackr, the influencer marketing platform, has published a list of the most influential female-founded brands.
From Kat Von D to Tatcha and Beauty Blender, the list contains some of the industry's biggest names.
To determine the list, Traackr analysed the number of activated influencers, mentions and engagement rates on social media in 2019, as well as its Brand Vitality Score, which ranks visibly, impact and trust.
However, there is a notable absence on the list. According to Traackr, legacy female-founded brands such as Avon, Estée Lauder, Chanel and The Body Shop do not make the cut when it comes to authority on social media today.
Meanwhile, Huda Beauty, Anastasia Beverly Hills and Kylie Cosmetics all claimed the top three spots respectively.
Here are Traackr's top 15 female-created influential brands:
1. Huda Beauty
Founded in 2010 by Huda Kattan, the former finance consultant-turned-passionate Instagram and YouTube beauty influencer, Huda now has 34 million followers on Instagram and 3.1 million on Youtube.
The company is now valued at more than US$1bn.
2. Anastasia Beverly Hills
Romanian-born founder & CEO, Anastasia Soare, has a net worth of $1bn and pioneered the change in how consumers think about their eyebrows.
3. Kylie Cosmetics
Established by media personality Kylie Jenner with Seed Beauty, the company started strong with its launch of the wildly popular Kylie Lip Kits in 2015.
In 2019, Coty bought a 51% controlling stake in the company for $600m.
4. Fenty Beauty
When singer Rihanna launched her groundbreaking new cosmetic line in 2017, Fenty Beauty was the one of the first make-up brands to include all skin tones in its offerings, winning it many accolades from consumers to industry alike.
Today, the company is worth $3bn, 50% of which belongs to French luxury conglomerate LVMH.
5. Tarte Cosmetics
Initially famous for its iconic cheek stain, this high-performance, natural beauty brand by former Columbia PhD student Maureen Kelly was acquired by Kose Corporation in 2014.
6. Charlotte Tilbury
This British make-up brand first launched at London’s Selfridges in 2012 and has since won more than 250 awards.
Meanwhile, Tilbury herself was awarded a Member of the Order of the British Empire (MBE) from Queen Elizabeth II for services to the beauty and cosmetics industry.
7. Pat McGrath Labs
Founded by the British make-up artist dubbed the ‘mother of make-up’, Pat McGrath Labs named investment company Eurazeo Brands as a minority shareholder in 2018 and beat Kylie Cosmetics to reach a valuation of $1bn last year.
Like Tilbury, McGrath herself was awarded an MBE for services to the fashion and beauty industry.
8. KVD Vegan Beauty
Created by celebrity tattoo artist Kat Von D and LVMH's brand incubator arm Kendo in 2008, KVD Vegan Beauty (formerly Kat Von D Beauty) is considered to be one of the first high-performance vegan make-up brands.
Following Von D's controversial anti-vaccination posts on Instagram, she is now focusing on her music and fashion career; she sold the brand, worth $14m, to Kendo earlier this year.
9. Glossier
This millennial beauty brand helped set the direct-to-consumer standard when CEO Emily Weiss turned her blog into a skin care brand in 2014, now valued at $1.2bn.
10. Tatcha
A cult beauty brand launched by San Francisco’s Vicky Tsai, Tatcha is a brand based on Japanese skin care tradition and innovation.
It was purchased by Unilever for an estimated $500m last year.
11. Beauty Blender
The small but mighty blending tool by make-up artist Rea Ann Silva has seen $130m in sales to date.
12. Drunk Elephant
Founded in 2012 by Tiffany Masterson, a stay-at-home-mum from Texas, this skin care brand sold to Japanese cosmetics giant Shiseido for $845m in October 2019.
13. Kosas Cosmetics
Launched by Sheena Yaitanes from her kitchen table in 2015, Kosas is one of the fastest growing 'clean' beauty brands.
The company closed a Series B funding round this January, which will be used to scale.
14. Glow Recipe
This cruelty-free K-beauty company by former L'Oréal executives Sarah Lee and Christine Chang is worth more than $30m.
15. Summer Fridays
Founded by Marianna Hewitt and Lauren Gores Ireland, and made popular by Kim Kardashian's Instagram posts of Summer Friday's Jet Lag Mask, this company generated around $20m in retail sales last year.
