Superdrug sales heat up with Love Island deal

By Sarah Parsons | Published: 13-Jul-2017
Marketing Sun Care

The British beauty retailer has seen a spike in bronzing sales thanks to fans of the ITV2 reality dating show

You need to be a subscriber to read this article.
Click here to find out more.

Superdrug’s sponsorship deal with British dating reality TV series Love Island is proving to be a scorching success.

According to figures revealed to Cosmetics Business, 200,000 consumers visit the retailer’s website immediately after the show.

Product placement

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • A S Watson
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Rethinking value: How Superdrug became beauty's retailer of the people

Read more
How the UK beauty retailer’s strategy for supporting shoppers during the cost of living crisis – from price cuts to tackling societal issues – has boosted business

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty's ‘Wicked’ winter is here, but can it last? The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
  2. Tyler the Creator to launch Golf le Fleur in UK The musician’s lifestyle brand will make its European debut on 2 December
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    The battle of the Christmas beauty adverts Christmas adverts have become big business for the beauty industry. But which brands have hit the mark this year with their holiday marketing?
  4. Lancôme lands singer Olivia Rodrigo as global brand ambassador The 21-year-old Grammy Award-winning artist will star in future campaigns for the L’Oréal-owned beauty brand
  5. Pure Beauty Global Awards: Entries open for 2025! The latest edition featuring revamped criteria and new categories is calling for entries

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Rethinking value: How Superdrug became beauty's retailer of the people

How the UK beauty retailer’s strategy for supporting shoppers during the cost of living crisis – from price cuts to tackling societal issues – has boosted business
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Superdrug launches competition to help aspiring MUAs break into the industry

Winners of the Search for Studio Stars competition will get to work on the seasonal campaigns for the retailer’s own brand make-up range Studio London
Skin Care

Superdrug signs deals expert Chloe Carmichael as cost of living ambassador

The money saving expert will help shoppers spot the best promotions at the UK beauty retailer as part of its ongoing cost of living campaign
Retail

Superdrug partners with Love Island’s Georgia Harrison on sexual consent campaign

‘You Before Yes’ aims to educate young people on consent after 36% said they have 'gone along with sex' even though they did not want to
Retail

Superdrug deems SPF a ‘healthcare essential’ and cuts price of own-brand sun care by 20%

The retailer has reduced the price of 41 Solait products in the wake of charities campaigning for the UK government to make sunscreens VAT-exempt
Retail

Florence By Mills and CeraVe crowned 2022’s hottest beauty brands

The Gen Z and dermatologist-approved beauty brands have reached peak popularity, dominating Google and Instagram searches over the past 12 months
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Luxury beauty's secret weapon to survive the cost of living crisis

Prestige retailers including Harrods and Cult Beauty are adapting loyalty programmes to value-added rewards models in a bid to boost customer retention as recession threats, but is it enough?
Subscribe now