Superdrug reveals most popular lockdown beauty buys

By Sarah Parsons | Published: 15-May-2020
Retail

The A.S. Watson retailer has also reported an online shopping sales surge

You need to be a subscriber to read this article.
Click here to find out more.

Superdrug has revealed its best-selling beauty categories during lockdown.

According to the British retailer, online sales have surged by 55% in the week commencing 27 April, compared to 2019, with figures attributed to consumers experimenting with at-home treatments.

With a growth of 76%, Superdrug's

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • A S Watson
See more

You may also like

Retail

Superdrug opens biggest UK store in Westfield Stratford

Read more
The retailer is opening 25 new stores this year as it marks its 60th anniversary

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Jo Malone London Christmas pop-up promises theatre level ‘razzle-dazzle’ The British fragrance brand’s activation will travel to two UK locations, promising a ‘show-stopping’ immersive experience that promotes its holiday collections
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    The Autumn Budget falls short for beauty Labour has unveiled its Autumn budget for the UK. Here is everything beauty brands and retailers need to know about the economic changes
  3. GXO unlocks growth for luxury retailer beauty pie GXO has distributed almost 4 million makeup and skin care products to Beauty Pie customers across the UK
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    The business case for beauty and Diwali The Diwali beauty economy is booming, as an influx of influencers boosts attention and product demand around the Hindu festival of light
  5. Superdrug to empower young care leavers with new initiative The retailer is aiming for 5% of its workforce to be made up of care leavers

Upcoming event

CCE Cosmetic Product Safety Assessment Online Training Module 6, ‘Animal Test Ban, GMP, CPSR, Claims’

7 November 2024 | Virtual See all

You may also like

Retail

Superdrug opens biggest UK store in Westfield Stratford

The retailer is opening 25 new stores this year as it marks its 60th anniversary
Retail

Superdrug owner AS Watson names new Group CEO

Malina Ngai will take over from Dominic Lai, who steps down after 17 years leading the beauty retail group
Finance

Superdrug reports ‘strong’ Christmas trading boosted by own-brand growth

Sales in the retailer’s own brand products soared 10%, with make-up line Studio London the standout star
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Rethinking value: How Superdrug became beauty's retailer of the people

How the UK beauty retailer’s strategy for supporting shoppers during the cost of living crisis – from price cuts to tackling societal issues – has boosted business
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Superdrug partners with influencer Ateh Jewel on limited edition eyeshadow palette

The beauty retailer announced that its own brand make-up range Studio London has collaborated with the beauty journalist at British Beauty Week
Sustainability

Watsons partners with Kenvue, L’Oréal and P&G on Asia-wide sustainability drive

The retailer will launch a new ‘Green Smiles Campaign’ with Kenvue and continue programmes with P&G and L'Oréal
Retail

Superdrug reveals new accessibility features to make online shopping more inclusive for disabled consumers

70% of customers with disabilities are said to abandon their cart when shopping online due to inaccessibility
Subscribe now