Social savvy colour cosmetic brand Lime Crime has entered the blusher category with its first-ever weightless cream-to-powder product.
The new versatile Softwear Blushes are available in two finishes, with 12 matte blush shades (US$22) and six glow shades ($14) that can be worn alone or blended together.
Meanwhile, the product can be applied using fingers or using a blusher brush for a blendable and buildable colour, without feeling oily or sticky.
The products are also certified cruelty-free and suitable for vegans by PETA and Leaping Bunny.
The products are available now from limecrime.com.