Model Rosie Huntington-Whiteley has revealed she is launching her debut beauty brand, Rose Inc.
The 31-year-old has previously collaborated with British retailer Marks and Spencer on the Autograph beauty line, but yesterday she took to Instagram to announce her standalone cosmetics collection.
Rose Inc, which has the tagline ‘beauty from the insider out’, is expected to be a make-up range as the model appears in promotional images wearing pink blush, nude lips and red nails.
On Tuesday evening, Huntington-Whiteley uploaded a video to Instagram of her applying a nude lip and wearing a graphic eye look.
The beauty brand’s account, @RoseInc, has already garnered almost 11,000 followers in less than two days, despite the limited information.
Instagram/@rosieinc
As well as Marks and Spencer, the Vogue cover star has appeared in campaigns for Burberry and Moroccanoil.
Now she joins the likes of Rihanna and Gwen Stefani as the latest celebrity to launch a cosmetics brand.