Beauty entrepreneur and actress Rihanna has revealed her debut line of skin care products under Fenty Skin.
The Barbadian singer teased the launch in April this year, but gave no further details on what would be included in the line-up.
Speaking about the unveiling Rihanna said: “I wanted it to feel approachable, easy and to take the pressure off choosing a routine, so I created one for everyone.”
The multitasking products are said to be easy to use and contain skin-benefitting ingredients.
First in the 3-step line-up is Fenty Skin’s Total Cleans’r Remove-It-All Cleanser, designed to remove make-up and cleanse without drying out skin.
This is recommended to be followed by the brand’s Fat Water Pore-Refining Toner Serum, formulated to refine pores and reduce the appearance of dark spots.
Completing the collection is the Hydra Vizor Invisible Moisturizer Broad Spectrum SPF30 Sunscreen, which is designed to be light-weight on skin and invisible on all skin tones. It is available in a refillable bottle.
The products’ packaging also incorporates post-consumer recycled materials.
“I’ve lived and traveled all over the world and I wanted to make sure that Fenty Skin represented the best of the best when it came to our ingredients,” added the London-based celebrity.
“I wanted safe, clean, effective formulas that celebrated and respected what our planet has to offer.”
Meanwhile, skin care expert Sean Garrette has been tapped by the brand as its first Skin Ambassador.
The products’ pre-sale began today via fentyskin.com and will officially launch on 31 July.