MAC teams up with Paris to help end Aids

By Sarah Parsons | Published: 1-Aug-2017
Sustainability

MAC Cosmetics and the French capital collaborated to launch a campaign to educate customers about HIV/Aids

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MAC Cosmetics has teamed up with the Mayor of Paris Anne Hidalgo to launch a campaign attempting to end new infections of HIV/Aids by 2030.

The campaign Faisons l’amour aims to educate consumers on prevention, particularly pre-exposure prophylaxis and self-testing.

This year’s campaign is part of a broader MAC Aids Fund project that

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