L'Oréal buys Brazilian hair care company

Published: 8-Sep-2014
Finance

Beauty giant signs agreement to acquire Niely Cosmeticos Group

You need to be a subscriber to read this article.
Click here to find out more.

Brazil is undoubtedly the hottest ticket for beauty right now, especially when it comes to the hair care market, which is one of the world's largest. So it is little wonder that brand owners are investing. The most recent beauty giant to buy into Brazil's hair care sector is L'Oréal, which today announced the signing of an agreement to acquire Niely Cosmeticos. Founded in 1981 by Daniel Fonseca de Jesus, the company is the largest independent hair colouration and hair care company in Brazil.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • L'Oreal
See more

You may also like

Sustainability

L’Oréal launches fund to support supplier decarbonisation

Read more
The beauty giant has joined forces with Chenavari Investment Managers on the fund, called Solstice

Trending Articles

  1. Nivea helps push Beiersdorf sales to €4.9 billion in H1 Sun protection was pinpointed as a strong performance segment for the German giant's Nivea, Eucerin and Aquaphor brands
  2. Pierre Fabre Laboratories invests in skin care and supplements brand MiYé The pharmaceutical group will elevate the French start-up’s business by accelerating its R&D, brand presence and more
  3. Packaging firms Berry Global and Amcor to merge The combined company is expected to reach US$650 million in annual earnings
  4. L’Oréal launches fund to support supplier decarbonisation The beauty giant has joined forces with Chenavari Investment Managers on the fund, called Solstice
  5. The Body Shop appoints CMO and CFO to drive growth post-acquisition Penny Brook and Sally Dowling have joined the British beauty retailer’s executive leadership team, with the aim to bring the company back to its former glory

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Sustainability

L’Oréal launches fund to support supplier decarbonisation

The beauty giant has joined forces with Chenavari Investment Managers on the fund, called Solstice
Finance

L’Oréal reports growth amid Asia and dermatological beauty slowdown

The French beauty conglomerate plans for major innovation push for 2025
Finance

Walmart founder’s daughter dethrones L’Oréal heiress as ‘world’s richest woman’

Alice Walton’s net worth increased to $95bn, placing her one step closer to breaking into the $100bn ‘centibillionaires’ club
Finance

Sephora cuts jobs in China, reflects beauty's wider struggles

The LVMH-owned prestige beauty retailer hired a new Managing Director to boost the China business in April
Skin Care

L’Oréal eyes CeraVe rival with 10% stake in Galderma

The Cetaphil and Restylane owner will also form a scientific partnership with L’Oréal to leverage the French giant’s skin biology department
Finance

L'Oréal half-year sales jump despite China slowdown

Travel retail sales also impacted sales growth in the first half of the year, although L'Oréal has seen signs of improvement in the category
You need to be a subscriber to read this article.
Click here to find out more.
Finance

France election: L'Oréal and LVMH hit by surprise hard-left win

Share prices of the French beauty conglomerates tumbled to the lowest of 2024
Subscribe now