Amber Heard has been named as L’Oréal Paris’ newest Global Spokesperson, making her debut appearance at the Cannes Film Festival.
In the role, Heard joins 19-year-old Elle Fanning, and French actress Isabelle Adjani - who opened the company’s Worth It Show at the 71st annual film festival.
The 32-year-old is a renowned advocate for equality in Hollywood and hopes to continue representing this cause in the position.
She said: “Over the years I’ve always though to not just be an actor, but to use my voice as a platform for good to make the world a slightly, slightly better place and empower women the best that I can.
“I feel like these women - my fellow ambassadors - represent a voice, a power, a movement, an opinion.”
In between her on-screen work, Heard takes part in humanitarian aid and recently returned from Jordan where she visited Syrian refugees with the Syrian American Medial Society.
Heard is also set to team-up with the UN Human Rights Office at the 70th anniversary of the Universal Declaration of Human Rights later this year.
Pierre-Emmanuel Angeloglou, L’Oréal Paris’ Global President, said: “One of a new generation of actresses rewriting the script when it comes to having a voice in the world, the energy Amber Heard brings to her philanthropy, to her advocacy and to her performances make her a powerful ambassador for L’Oréal Paris as we take ‘Because I’m Worth It’ beauty into 2018.”
Heard added: “To become a spokesperson for this dynamic, world-loved beauty brand that’s been telling women we’re worth it since before I was born, and to join to L’Oréal Paris family of change makers is such an honour.”