Kylie Jenner, the 20-year-old founder and sole stakeholder in Kylie Cosmetics, has only “scratched the surface” with her cosmetics brand, her mother Kris Jenner has revealed.
In an interview with CNBC, Kris spoke in length about the brand made famous for its Lip Kits, which generated $420m in its first 18 months.
“I think that the goal in the future is to just build the whole infrastructure and perhaps figure out what a retail model might look like, that business model that can take it really globally around the world. There are so many people on e-commerce that can’t get it quite as easily.
“She’s just scratched the surface and there’s so much more to do with the brand. She doesn’t even have colour cosmetics yet – the foundations, the blushes – there’s so many pieces of the puzzle that have to be put together to create an entire line of cosmetics, and she’s so excited about it.”
Interest from outside companies
When asked about interest from private equity firms, Kris confirmed that the business is still 100%-owned by Kylie with no outside investors.
“It makes for a wonderful opportunity to be able to one day do this with somebody,” she said.
“I think right now it’s because we are such a small business, it’s the infrastructure and the advantage of having a bigger brand attached to her company, would be really advantageous.”
On whether the brand has been approached by the likes of Estée Lauder or L’Oréal, Kris said: “We’ve talked to a few people and certainly there is interest, so you know we’ll just see what happens, totally see what the future might bring.
“I don’t think she sees herself stepping away from this brand for many years. She’s 20-years-old, she launched this a couple of years ago now, and it’s something she really wants to stay attached to for many years. She’s just really, like I said, scratched the surface.”
Kris revealed that as a total family unit, the Kardashian-Jenner clan has around 800 million followers on social media platforms combined, with Kylie accounting for 200 million of those.