Following the release of the Wishful skin care line, Huda Beauty is about to expand its make-up brand later this month.
Just in time for spring, the upcoming drop sees a trio of eyeshadow palettes, Pastel Obsessions (£27), inspired by South Korea's blossom season.
The nine-pan palettes consist of mattes and shimmers and can be applied with a brush or a dab of the finger.
Rose is a collection of pink, blush peach mattes and yellows; Lilac includes mauve mattes and lavender shimmers; and Mint features both warm and cool tones as well as honey shades.
Available from 12 March with retailers online and 27 March in-store, Huda Kattan, founder of Huda Beauty, described pastels as “the new neutrals”.
She said: "The pastel pink cherry blossoms are so magical and dreamy if you’re lucky enough to catch them at the right time, but once the sun would go down in Seoul, I saw that the city would become colourful, eccentric and electrifying.
"I wanted to capture that magic in a palette, and Pastel Obsessions are just that.”