How to impress a Selfridges beauty buyer

By Sarah Parsons | Published: 30-Jan-2018
Retail

You've just finished creating your new product, but now the daunting task of securing retail listings is on the horizon. Here's what might attract the attention of Emily Saunders, Beauty Buyer at Selfridges

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Emily Saunders

Emily Saunders

With the beauty market more competitive than ever, it's never been more important to ensure you align your product launches with the strategy of the retailers that will end up selling them.

From launching a dedicated Korean cosmetics hall to creating some of the most talked about pop-up events in beauty, Selfridges has long been at the forefront of innovative retail.

Here Emily Saunders, Selfridges Beauty Buyer, talks to Cosmetics Business about the trends she predicts will take off in 2018, and what she is looking for this year.

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