Aaron Brooks, co-founder Vamp
In the era of the social media influencer, beauty brands are more and more often turning to the social-savvy experts to appear in their marketing campaigns and promote their products.
But the negative connotations that come with using influencers can sometimes do more damage than good.
So, what’s the best way for beauty brands to spot the influencer that’s right for them in an increasingly crowded market?
Here, Aaron Brooks co-founder of global content and influencer marketing platform Vamp gives his advice on how to attract the best influencer suited to your beauty brand, and how to keep them.