Facebook exerts social selling powers for beauty

By Becky Bargh | Published: 23-Jun-2021
Retail Marketing

Social site invites beauty brands with Perfect Corp deals to join social selling craze

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With social commerce becoming a focal point for beauty shoppers, social media heavyweight Facebook has expanded its capabilities with AI provider Perfect Corp.

First of the beauty brands to offer virtual ‘try on’ services

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  • Companies:
  • L'Oreal
  • Estée Lauder Companies
  • Meta Platforms
  • ByteDance
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