Exclusive: A closer look at Guerlain's new non-profit NFT collection

By Sarah Parsons | Published: 2-Nov-2021

LVMH's luxury French beauty brand is latest cosmetics player to experiment with the digital works of art

You need to be a subscriber to read this article.
Click here to find out more.

Guerlain, the French luxury beauty brand, has entered the world of non-fungible tokens (NFT).

As part of its annual exhibition in partnership with International Contemporary Art Fair, the LVMH-owned brand has unveiled four digital art pieces for auction with

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like