CoverGirl’s recent flurry of ambassador appointments has been well documented, but now the brand has revealed its motivation for the spending spree – it has rebranded.
The Coty-owned brand has said goodbye to its 60-year-old slogan ‘Easy, Breezy, Beautiful CoverGirl’, instead welcoming in the fourth wave of feminism with the tagline ‘I Am What I Make Up’.
As well as the slogan refresh, CoverGirl