Roberto Cavalli, the Italian luxury lifestyle brand, has entered into an exclusive worldwide fragrance licence agreement with Inter Parfums.
The Cavalli fragrance business will now be managed by Interparfums Italia, a wholly owned subsidiary of the fragrance maker and distributor, which is said to be in keeping with Inter Parfums’ development of an Italian brand hub.
Cavalli’s fragrances were previously part of the Coty portfolio, following the end of Cavalli’s licence term with ICR-ITF in 2011.
Established in 1970, the brand incorporates apparel for women, men and children, fashion accessories and home collections, as well as fragrances, which it began making in 2002.
It launches fragrances under the Roberto Cavalli and Just Cavalli lines, with the former erring towards luxury and sophistication, and the latter aimed at contemporary, urban customers.
In addition to the two core lines, the house launched the ultra-premium Roberto Cavalli Gold Collection in 2014.
Cavalli fragrances are distributed globally, with a concentration in Europe, the Middle East and the US.
Cavalli joins a portfolio of licensed brands at Inter Parfums that incorporates Donna Karan and DKNY, Ferragamo, Jimmy Choo, MCM and Oscar de la Renta, among others.
The company, which manages its business under two segments – a 72% owned European subsidiary Interparfums SA and the US based operations – is also the owner of the Lanvin and Rochas trademarks.
“We are enthusiastic about the potential of our partnership with Cavalli and its Creative Director, Fausto Puglisi,” said Jean Madar, Chairman and CEO of Inter Parfums.
“We will modernise and elevate the fragrance portfolio, build out a powerful global brand presence along with a robust omnichannel reach, strengthening visibility and improve shelf space.
“Our current plans call for brand extensions in 2024 and a new blockbuster scent for women in 2025.
“It is natural that the Cavalli brand be based in Italy utilising our Florence resources, staff and infrastructure, which will be a long term competitive advantage.”
“We are looking forward to our partnership with Inter Parfums as they represent excellence in the fragrance business,” added Sergio Azzolari, CEO of Roberto Cavalli.
“Fragrances and beauty are an important pillar for the Roberto Cavalli brand to reach more of our customers within the Roberto Cavalli universe, and we can’t think of a better partner.
“Inter Parfums has a significant track record in supporting brands in their upward trajectories, combining global excellence and capabilities with a strong understanding of the Italian luxury business.
“Inter Parfums strongly believes in our brands’ potential, and we will work together to develop and grow this business combining commitment, focus and innovation.”
Inter Parfums’ growing fragrance portfolio
Roberto Cavalli is the second fragrance licence that Inter Parfums has won which was formerly within Coty’s portfolio.
At the start of the year, Inter Parfums announced that it had inked a deal to make Lacoste fragrances, after the fashion and sports brand bought back its fragrance licence from Coty.
At the time, Coty said the licence was sold back after a six-year partnership by mutual agreement, enabling Coty to focus on its largest fragrance licences, including Marc Jacobs, Miu Miu, Gucci and Calvin Klein.
In 2022, meanwhile, Inter Parfums also signed a deal with G-III Apparel Group for its Donna Karan and DKNY fragrance brands.
And 2021 saw the company land a ten-year licence deal with Emanuel Ungaro.
Read more:
- Inter Parfums reports ‘best year’ ever, despite flanker-dominated pipeline
- Lacoste buys back fragrance licence and signs deal with Interparfums
- Inter Parfums’ Donna Karan and DKNY fragrance deal comes into effect
- Inter Parfums cuts ties with Dunhill
