sk:n launches skin care range

13-Jun-2011

UK skin clinic\'s products to retail in Boots

UK skin clinic sk:n has lent its dermatological expertise to a new range of skin care products. The collection is split into five treatment areas: cleansing and exfoliating, anti-ageing, anti-blemish, corrective and repair and protect. The products, which will launch in sk:n clinics and larger Boots stores across the UK on 4 July, are priced from £8-£29 and will form part of Boots’ dermatological offering which currently features brands including Vichy and Avène. The intention is provide a more accessible alternative to doctor brands sold in department stores and through sk:n clinics.

The cleansing and exfoliating range contains vitamins A, C and E plus moisturising lipids from evening primrose oil and is designed to give fresher skin without over drying. Products include a cleanser for normal/combination skin, one for dry/sensitive skin and a third for oily skin, as well as exfoliating cleansers for normal and oily skins.

sk:n’s anti-ageing line, meanwhile, comprises an SPF 30 moisturiser, age delaying cream for younger skin, treatment cream for mature/sun damaged skin, brightening and firming eye cream, neck firming cream and hand cream all of which contain an antioxidant derived from Alpine Rose, vitamins C and E to fight free radicals, anti-ageing peptides to stimulate hyaluronic acid and collagen production, vitamin A to regulate cell turnover and moisturising ingredients jojoba oil and shea butter.

According to the clinic, there is particular interest surrounding its anti-acne range, which contains a peptide exclusive to sk:n in Euorpe – oligopeptide 10 – specifically developed to fight acne-causing bacteria. The range includes Skin Hydrator for Oily/Acne-prone Skin, to be applied after cleansing; Maintenance Serum for when spots are under control, which can be supplemented with Blemish Control Lotion for when spots are inflamed; Pore Refining Lotion to regenerate cell turnover; and Intense Spot Lotion – a pocket sized dispenser version of the Blemish Control Lotion to treat blemishes on the go. Boots is said to be keen to promote this line to consumers suffering from adult acne.

Also new are a corrective range comprising Anti-Redness Face Cream and Brightening Cream and a repair and protect range featuring an SPF 30 sunscreen (available in 100ml and 250ml sizes), SPF 50 sunscreen (available in 100ml) and calming aloe vera gel, traditionally used at sk:n clinics post treatment, but also claimed to be ideal for soothing sunburned skin.

The sk:n skin care range features colour coded packaging and simple terminology to help navigate consumers through their options, while an explanatory leaflet aims to educate consumers about their skin, the different products within the range and how the ingredients in these products work to solve their specific dermatological issues.

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