label.m helps consumers tame frizz with new product line

The new 7-sku collection is dedicated to managing curls and frizz

Hair care brand label.m is helping customers to tackle frizz with the launch of its new line of Anti-Frizz products (from £14.95).

The line of seven solution-led products have been designed for all hair textures regardless of ethnicity and are split into three categories: Fine, Normal and Coarse.

label.m’s Global Creative Director Sacha Mascolo said: “For the first time, we have developed a complete range which works to fully identify the cause of frizz - regardless of hair texture.

“Anti-Frizz is a new high-performance system that transforms with an effective solution to give the smoothest results when blow-drying; or straightening with longer-lasting results whilst retaining softness and manageability.”

The range includes a shampoo, conditioner, mask, mist, lotion, balm and cream, and contains the brand’s exclusive complexes that combine active ingredients, which are said to penetrate hair fibres.

The Tree of Life Complex contains baobab oil and seed extract with burrito oil, meanwhile, its Mediterranean Fruit Complex features green mandarin extract, juniper berries and organic myrtle berries.

label.m is the official hair care partner of London Fashion Week and London Fashion Week Men’s and is created, developed and endorsed by Toni & Guy’s artistic team.

All of the products are available at label.m Concept salons, Toni & Guy essensuals salons and online via labelm.com.

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