ghd has teamed up with cancer charity Breast Cancer Now to help support women suffering with treatment-related hair loss.
The hair brand has launched an online resource offering tutorials to help women deal with losing their hair. Advice covers using headscarfs, working with shop-bought wigs and drawing in eyebrows.
The clips can all be viewed on YouTube and will also be permanently hosted on the ghd website at ghdhair.com/pink.
The clips feature specialists from ghd and elsewhere offering advice. Four women undergoing treatment for various stages of breast cancer also appear in the clips.
Zoe Irwin, UK Brand Ambassador at ghd, talks through how to make the most of wigs in her “wig hacks” video. She explains that often the hair seen on actresses and celebrities in films and music videos is a wig or hair piece, demonstrating how good it can look.
Irwin said: “Often the hair that we lust after, like Beyoncé’s new curl or Jessie J’s crop cut, is all wigs, so don’t be afraid of wigs. Synthetic wigs are a great starting point and are used a lot as the price point is so fantastic.”
Adam Reed, Global Ambassador at ghd, explains how to work with hair as it starts to regrow after treatment. He explains that the hair often changes texture when it regrows after treatment.
Reed explained: “If you had straight hair it might be tight coarse curls, or if you had curly hair it might be straight; this is absolutely normal and it’s your new normal!”
Over the past 12 years, ghd has raised a total of £9m for breast cancer charities worldwide with its annual pink limited editions. This year, the brand plans to raise this to £10m with another pink campaign.
