essie launches gel couture polish


Nail brand launches collection of long-lasting polishes

essie has launched a range of gel polishes, called gel couture.

The range includes 20 new shades (£9.99 each) in a long-lasting formula with an easy-to-use brush said to hug the curves of the nails for seamless application.

The polishes are packaged in swirled bottles, said to be inspired by twirling dresses on the fashion runway.

Users can apply the polish in a two-step process, with no need to use a UV or LED lamp to set. The polish can be easily removed, with no soaking required.

Rita Remark, Global Lead Educator at essie, said: “The beautiful new bottle fits comfortably in the palm of your hand, while the patent-pending swirl stem brush design delivers the perfect amount of polish for flawless application every time.”

She added: “Its performance is truly revolutionary.”

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Launch: out now