Selling more than 100 different fragrance brands and more than 1,000 product ranges, eBay India is now said to be the biggest perfume retailer in the country.
The overall size of the perfume industry in India is estimated to be around ₹2,000 crore, both online and offline. Currently, just 7% of fragrance sales in the country take place online, but eBay India predicts that this will increase to 11% by the end of this year as Indian consumers increasingly turn to online stores.
Navin Mistry, Head of Retail Exports and Lifestyle Category at eBay India, said: "Lifestyle has been of prime importance to eBay India and we have focused our efforts to bring in the best-in-class perfume brands for our consumers at attractive prices. With and increasing number of discerning Indian consumers, eBay India will provide both access and availability of leading perfume brands at their doorstep."
The online store, called Perfume Mall, launched with more than 1,000 SKUs from a range of popular brands including Giorgio Armani, Bvlgari, Hugo Boss, Davidoff and Chanel. Every product is sold at a discounted rate at least 30% cheaper than the brand's RRP. Perfume is already one of the top 10 products available on eBay worldwide.
