Cosmetics Business reveals 5 key insights in new Covid-19 strategy report

The pandemic has sent shockwaves rippling through the beauty industry. But as stores reopen and brands prepare for the next phase, there is opportunity to shape a positive future

Report introduction: At a glance

What's in this report?


Top 5 insights:

1. The post-pandemic consumer

2. Brand strategy

3. Resetting retail

4. 5 new beauty trends

5. Beyond Covid-19

Country highlights


Global beauty industry, estimated revenue decline, 2020

Estimation based on current trends and scenarios most expected by McKinsey. Source: McKinsey & Company

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The Red Tree Consultancy (more information, website)

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