bareMinerals’s Skinlongevity uses Long Life Herb to tackle ageing

By Becky Bargh 21-Sep-2020

The skus are blended with the Japan-native plant Long Life Herb, otherwise known as chomeiso

Shiseido-owned beauty brand bareMinerals has welcomed a new line of skin care products to reduce the signs of ageing.

The Skinlongevity range uses Long Life Herb, also known as chomeiso, as its hero ingredient.

The ingredient, which is native to Okinawa, Japan, has also been harnessed for its high mineral and vitamin content, and is loaded with antioxidants, calcium, magnesium and potassium.

As part of the collection, bareMinerals has introduced a new serum, eye treatment and night treatment (from £27).

The serum is designed to be used daily after cleansing and is said to defend against environmental stressors.

The potent eye treatment works to improve signs of ageing by targeting dark circles.

Meanwhile, the brand’s night time treatment features a blend of botanical extracts to strengthen skin’s barrier against daily damage.

Completing the line is bareMinerals’ new Green Tea Herbal Eye Mask, which is said to help to nourish skin and reduce the appearance of puffiness.

The products are infused with green tea and willow herb extract to energise the delicate under eye area.

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