Zelens gears up for relaunch with new look, skus and formulations

By Julia Wray 29-Jan-2021

The reimagined high-performance skin care brand, founded by Dr Marko Lens, will be available to consumers in spring 2021

<i>Dr Marko Lens</i>

Dr Marko Lens

Zelens, the skin care brand of plastic and reconstructive surgeon Dr Marko Lens – an authority on skin ageing and skin cancer – is poised for a spring 2021 relaunch.

The independent, performance-driven label, which launched in 2005, was keen to stress that the upcoming rebrand is much more than just a formula tweak or visual upgrade.

“The last few years have been full of new advances in science and cosmetic technology,” founder Dr Lens commented on the relaunch.

“As a skin care brand, you should constantly ask yourself, ‘can we make this better?’

“The next chapter of Zelens is a true rebrand; we have applied many new findings to our products, so it was right to also change the way the brand looks.

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“The green colour originally set us apart, but it was time to move away from it and let the formulas speak for themselves in this look of understated luxury.”

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