YvesSaintLaurent unveils new men’s fragrance Y and ‘Y-crew’ ambassadors


A new take on the traditional fougere, Y is described as the story of a generation and is fronted by Loyle Carner, Alexandre Robicquet and David A Flinn

YvesSaintLaurent has announced its latest fragrance for men called Y by YvesSaintLaurent.

The scent, a modern take on the traditional fougere, contains notes that are said to be reminiscent of a classic white t-shirt and a beautifully cut black jacket.

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