After being diagnosed with coeliac disease at just 23, Annie Lawless (pictured) decided to drop out of law school to forge a career in the health and wellbeing industry.
As well as a health coach and yoga instructor, Lawless started a local home delivery juice service in San Diego, US, that eventually grew to become Suja Juice.
Her passion and entrepreneurial skills landed the young businesswoman a Forbes 30 Under 30 award.
To top off her success, in 2015 Coca-Cola and Goldman Sachs invested 50% in Suja, allowing Lawless to step away from the juice business to pursue her next biggest passion – beauty.
This month Lawless launched an eponymously-named brand, so Cosmetics Business decided to learn a few entrepreneurial lessons from the Forbes 30 Under 30 alumna.