Young and Lawless: Beauty business advice from a Forbes 30 Under 30 entrepreneur

By Sarah Parsons | Published: 30-Oct-2017

From juices to make-up, Annie Lawless reveals to Cosmetics Business how to cut it as a young beauty entrepreneur

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After being diagnosed with coeliac disease at just 23, Annie Lawless (pictured) decided to drop out of law school to forge a career in the health and wellbeing industry.

As well as a health coach and yoga instructor, Lawless started a local home delivery juice service in San Diego, US, that eventually grew to become Suja Juice.

Her passion and entrepreneurial skills landed the young businesswoman a Forbes 30 Under 30 award.

To top off her success, in 2015 Coca-Cola and Goldman Sachs invested 50% in Suja, allowing Lawless to step away from the juice business to pursue her next biggest passion – beauty.

This month Lawless launched an eponymously-named brand, so Cosmetics Business decided to learn a few entrepreneurial lessons from the Forbes 30 Under 30 alumna.

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