On 5 December, French beauty box company Ma Boîte à Beauté and luxury organic spa brand Ymalia will launch a new single-brand box.
Ma Boîte à Beauté spokesperson Caroline Mirkovic said: “Besides our multi-brand box, we wanted to provide this first luxury box like a real at-home treatment worthy of the best spas."
Usually, the company's boxes, which come out every two months, contain around seven products and cost €32.90. In contrast, the Ymalia box costs €79.90 and is limited edition. It contains Ymalia isotonic micellary water mist, a jar of heatable towels, natural tissues and a booklet outlining how to do the treatment. The isotonic water alone normally costs €70.
Ymalia was founded by sophologist Maryse de Wever in early 2013. The brand offers a concise range of luxury organic products costing from €70-€230, based on isotonic sea water, floral water and seaweed harvested by hand on the Île de Molène. It is normally found only in exclusive spas such as Chalet Zannier in the Megève and the Mandarin Oriental in Barcelona. The products are certified as organic by Cosmebio.
