Yes To appoints new CEO


Ingrid Jackel named as brand's new CEO

Natural beauty brand Yes To has announced its new CEO – Ingrid Jackel, who joins the company from Physicians Formula, where she previously worked as CEO, President and Chairwoman.

Jackel will oversee Yes To's expansion across North America and other international markets. She will work closely with the company's management team to further the brand's journey into becoming a significant beauty line in the mass category. She commented: "How could I not say 'Yes To' this tremendous opportunity to nurture and expand such a unique and forward thinking brand? Yes To is a natural, on trend, relevant yet irreverent platform that will be the ideal stage for first-to-market concepts and best in class innovation. I am extremely excited to share my passion for innovation and 20 years of experience with the entire Yes To team."

Scott Potter, Chairman of Yes To, said: "Ingrid's impressive track record as an innovator in the beauty category makes her the ideal leader for Yes To as we embark on the next phase of growth for the brand." Ido Leffler, Co-Founder of the Yes To brand, added: "We are lucky to welcome Ingrid to our Yes To family. I very much look forward to working with Ingrid to continue to build one of the most fun, dynamic, natural beauty brands in the market."

Sign up for your free email newsletter

Yes To creates beauty products using fruits and vegetables, leaving out parabens, SLS and phthalates. It launched in the UK in 2014 and is currently stocked in Waitrose, Boots, Holland & Barrett and Whole Foods, as well as a number of online retailers. The company expects sales to double in the UK this year.