Yardley London, the Uk beauty brand, has revealed its new campaign featuring model and artist Tigerlily Taylor.
The campaign, shot by world-renowned photographer Rankin, forms part of the brand’s strategy to reinvent itself as a go-to beauty brand for younger consumers.
The video features Taylor – who is the daughter of Queen’s drummer Roger Taylor and supermodel Deborah Leng – alongside Yardley’s five new fragrances.
The new Collection by Yardley London (£25 per fragrance) was inspired by the beauty of jewels and gemstones and includes: Poppy Diamond, Rosie Ruby, Lilac Amethyst, Daisy Sapphire and Flora Jade.
Perfumer Juliette Karagueuzoglu is behind the fragrances themselves.
In 2020, Yardley London will celebrate 250 years in business.