YSL’s Rouge Sur Mesure makes its Korean debut

By Megan Fahy 22-Feb-2022

The AI device was first introduced to the global market last year including France and China

Rouge Sur Mesure allows users to create thousands of shades of the YSL Beauty Velvet Cream Matte Finish

Rouge Sur Mesure allows users to create thousands of shades of the YSL Beauty Velvet Cream Matte Finish

YSL’s Rouge Sur Mesure made its Korean debut earlier last week.

The Korean unit of the French personal care company headquartered in Clichy, Hauts-de-Seine, is introducing the Yves Saint Laurent Rouge Sur Mesure to the Korean market.

Based on the Perso system, the at-home device allows users to create thousands of shades of the YSL Beauty Velvet Cream Matte Finish.

The AI-powered device utilises four colour cartridge sets from YSL’s universes of red, nude, orange or pink with each cartridge creating over 1,300 new shades.

The Perso technology was originally developed by the L’Oréal Technology Incubator and presented at CES 2020.

Additionally, the lip tint device is paired with an app so users can use AI to see a camera view of themselves wearing the new shade of lipstick before going on to create the shade.

“The beauty industry is rapidly evolving, and we constantly have to be thinking ahead,” said Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator.

“With Rouge Sur Mesure specifically, a huge challenge was inclusivity and ensuring the device could produce enough shades to meet the myriad skin tones and cultural preferences of consumers.”

Taking over five years to develop, the device also offers colour recommendations suggestions based on the specific skin tone of the user.

Meanwhile, the addition of the YSL shade stylist personalised lipstick shades based on the colour scheme of your outfit.

After creating a target shade, the retractable lip brush is used to thoroughly mix the dispensed formula and using the tip of the brush, the lips are lined with the final colour then applied.

Users will also have access to a dynamic Discovery page, which shows trending shades within the Rouge Sur Mesure community, seasonally suggested shades and exclusive beauty content.

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The device, priced at US$299, rolled out to the global market last year including France, the UK and China and will roll-out to Korean consumers on 25 February.

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