X Out names social media star Cameron Dallas as new face

By Sarah Parsons | Published: 21-Feb-2017

The Proactiv Company owned brand began working with the digital sensation earlier this month across its broadcast and online marketing

The Proactiv Company has appointed influencer Cameron Dallas as the latest ambassador for its X Out brand.

The teenage targeted skin care company will work with the digital celebrity via its online and broadcast marketing.

Cameron has more than 35 million followers across his social media platforms and joined X Out earlier this month.

His career started by uploading pranks to Vine before venturing into modelling and starring in Netflix series Chasing Cameron.

He is said to have stood out to the brand due to his candid honesty regarding acne and blemishes.

"X Out is perfect for my schedule. It is so simple, fast and actually works. I am more confident in my own skin and always camera ready – a necessity in my line of work," Cameron said.

According to a post on Instagram from Cameron, he was first introduced to Proactiv by a fan but switched to X Out because of its simplicity.

***READ IF YOU HAVE ACNE @XOut*** #CAM4XOUT Hi 😊, today is big for me because I get to share with everyone my story about acne. I was a late bloomer in high school, and I never had any acne. People all the time used to touch my face and ask how my skin was so clear. It wasn't until out of high school when I started getting really bad acne. For me this cause a lot of depression and anxiety to go out in public. Even worse, fans would see me in person at the time & I used to have to convince people that I was who I was, I used to get made fun of by people that would see me in public, I used to hide from people that would see me and ask for a picture. For me, it sucked because I already had fans at this point, but I felt like I hated myself because I didn't look like I used to anymore, I didn't have that smooth skin, instead of people asking me why my skin was so clear, people would ask "what happened to your face" & say "why don't you have acne in photos" which completely destroyed me on the inside & my self confidence. It got to a point where I literally had to use photoshop to Edit Out the acne myself like above 👆🏽, LITERALLY. But then a fan gave me Proactive at Magcon, and I started using it, that's when my acne started going away... and it worked.... but the only thing is, is that it was wayyy to many steps. I would always forget to use them or I wouldn't want to spend 5 minutes washing my face in the morning, so when I stopped using it my acne came back... Starting to try a bunch of different products I started to break out even more so and couldn't fix it. UNTIL, someone showed me X-Out, it was by the same company that did proactive but it was only one step, WHICH I LOVED. And I started using it. Within a month people started asking how my skin was clearing up and I started noticing that all the big red spots form old pimples were fading, acne stopped popping up as much, and I didn't have to worry about big white bubbles sitting on my face all day. Before I knew it, I had clear skin! Today is super exciting because I get to share with everyone on a big scale my story and my battle with acne, DONT let it stop you, DONT let it keep you from being YOU #ad

A post shared by Cameron Dallas (@camerondallas) on

"We are thrilled that Cameron, like millions of others, has found that the power of X Out can help get and keep your skin clear and help restore confidence," said Seth Radwell, CEO of The Proactiv Company.

"Cameron understands that X Out is the best one-step acne treatment on the market and we are so proud of our partnership with him."

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