Women's fragrances, US, 2016

Published: 13-May-2016

Celebrity fragrances had a very successful, and very lucrative, spell in the US market

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Celebrity fragrances had a very successful, and very lucrative, spell in the US market. Justin Bieber’s scent Someday made $3m in just three weeks following its 2011 launch, while in its first month of release Beyoncé’s Heat sold the same amount at a single store – Macy’s in New York City. In 2012 celebrity fragrances pulled in over $1.3bn a year.

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