Kind to Biome – a new Skin Microbiome-Friendly Certification Mark – is on a mission to make the industry skin microbiome-friendly within the next 5 years
Following discussions with numerous cosmetic brands focused on making skin microbiome-friendly products, it’s clear that consumers are seeking out cosmetics with such claims. As scientists continue to gain knowledge about the importance of the skin microbiome, consumers do, too.
That is why Kind to Biome developed an accessible skin microbiome-friendly protocol, which can enable industry-wide change. The landscape of the cosmetics industry has evolved greatly during the last decade. In an industry where corporates reigned supreme, independent brands have grown to make up a significant part of the industry. It’s very much thanks to these young, legacy-less brands that the industry can innovate and move forward with such rapid pace. To our point, skin microbiome product-testing can oftentimes be inexplicably expensive, which deters smaller brands from adopting this science. Therefore, the rollout of skin microbiome-friendliness will be delayed, and consumers deprived of good skincare.
At Kind to Biome we believe that skin microbiome-friendliness should be a baseline standard for all skincare products regardless of their brand concept.What do you mean by “skin microbiome-friendliness should be a baseline standard for all skincare products regardless of their brand concept”?
The makeup of the industry is as diverse as any. There's organic, natural, clean skincare, etc.; we believe that skin microbiome-friendliness should be a baseline standard for all segments of the industry. Like vegan, skin microbiome-friendliness speaks to the core of products and is not only for brands with an already outspoken skin microbiome angle.
Skin microbiome friendliness is not only reserved for products with hero ingredients such as pre- pro- or postbiotics. There are many other ingredients that can influence the skin microbiome-friendliness of products, such as preservatives, fragrances, essential oils, and surfactants. In that vein, all products, regardless of their concept, can be skin microbiome friendly.
To learn more about Kind to Biome visit them here.