Will YSL Beauté's branded private jet help travel retail sales soar?

The L'Oréal luxury make-up and fragrance brand is using the life-sized aircraft to promote its All Hours Cushion foundation

From Formula 1-style pit-stops to taco trucks and fried chicken shops, the beauty industry has created countless colourful ways to reimagine the pop-up experience.

But YSL Beauté’s latest venture has taken experiential marketing to new heights.

The team at the L’Oréal-owned luxury brand have . . .

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