Why you should keep a beady eye on beauty's eye care actives

By Austyn King | 15-Dec-2020

The skin around the eyes is frequently one of the first areas to show signs of ageing. Fortunately, it’s been a favoured target of beauty ingredient suppliers in recent months

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According to the old saying, the eyes are the windows to the soul, and in recent times, it is safe to say they have been facing some strain. With the inescapable shadow of the Covid-19 pandemic hanging over the past year, sleepless nights and long days staring into screens have taken their toll on consumers' hard-working eyes – and sparked a flurry of activity in the ingredients sector as brands seek to offer tired eyes the TLC they need.

“The eyes have always been one of women's top concerns when it comes to their skin – many say it is the first area where they notice signs of ageing,” Alex Fisher, Associate Director, Beauty and Personal Care at Mintel, tells Cosmetics Business.

These include wrinkles, dark circles and eye bags, which develop due to

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