Why this summer is all about the palm painting colouring technique

Cosmetics Business spoke to the inventor of palm painting to learn why consumers across the world will be demanding this highlighting technique from their salon

Move over balayage, palm painting is the hot new hair trend. With more consumers demanding natural-looking highlights from their hairdresser, this technique is finding favour with hair salon professionals and styling experts.

Palm painting is tipped to take over balayage to become the industry-preferred highlighting technique, according to hair experts.

Unlike traditional hair painting or balayage, dye is applied to the hair without a brush or any tools and instead, as the name suggests, colour is applied with just the colourist’s hands.

Pinterest revealed to Cosmetics Business that since the beginning of the year there has been a 410% increase in people saving ideas for palm painting on the website worldwide.

London-based hair stylist Marcos Verissimo is said to be the creator of the technique. He claims to have been inspired by watching painters in his home country of Brazil.

“I came up with the technique by studying artists and how they work with shadows and light,” he said. . . .

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