Why social-selling is key to MyShowcase's success

MyShowcase has reinvented the direct selling model with its multi-brand offering

CEO and Founder Nancy Cruickshank and Brand & Editorial Director Kate Shapland explain why MyShowcase is an altogether different proposition to the direct selling norm...

Nancy Cruickshank (left) & Kate Shapland

Can you explain a bit about the MyShowcase model?
Our Stylists showcase products from across our 45 brand partners. These products are also available at MyShowcase.com and selected other retail/online outlets. Most are not widely available and some are exclusive to MyShowcase. Our Stylists will show products to their girlfriends from many different brands, introducing serendipity, personal service and expert tips to clients. They also offer the reassurance that all of the products are selected by Shapland’s expert eye – and she sets the bar very high! Responding to a clients' needs and lifestyle is something that we pride ourselves on vs. a one size fits all approach.

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