Why brands are turning away from 'zero impact' strategies


Brands are choosing to be a force for good instead of focusing on how to avoid negatives

Cosmetics brands are prioritising making a positive environmental impact, according to research discussed at the Sustainable Cosmetics Summit in New York.

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Rather than only aiming to make no environmental impact, the focus will be on creating more ‘good’, with brands becoming more mindful of what will happen to the materials used in the long term.


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