Why MAC’s ‘first-to-market’ collaboration with Perfect Corp is significant for beauty shoppers

By Becky Bargh 25-Jan-2022

The digital-meets-physical service delivers AR-matched product sample shades directly to consumers

MAC's Cruella-inspired installation, Carnaby Street, UK

MAC's Cruella-inspired installation, Carnaby Street, UK

Beauty arena authority MAC Cosmetics has entered a new partnership with leading AR group Perfect Corp that could be a game changing shopping solution for beauty customers.

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Teaming up with SoPost, an online sampling platform, the duo have combined the physical and digital worlds of beauty sampling, allowing customers to...

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