Who exactly is the Mary Kay consultant of 2016?

The US direct seller is bringing beauty to a more diverse range of consumers than ever

  • Nearly 50% of new Mary Kay Independent Beauty Consultants are aged 18-34

  • More than 50% of new Independent Beauty Consultants are Latina, Asian or African American

  • More than 150,000 new Mary Kay independent businesses started in the first half of 2016

Mary Kay consultants gather at the company's annual seminar

Mary Kay, which started business life in 1963 operating out of a 500sqft store, has expanded to become a $4bn global cosmetics company.

The company puts much of its success down to its beauty consultants, who today number 3.5 million people worldwide. But who exactly is the Mary Kay consultant of 2016?

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