Wella Professionals announces new brand ambassador
By David Shankbone via Wikimedia Commons
TV personality Whitney Port has been named as the new face of Wella Professionals hair care. The star shared the news via Instagram, telling her followers: "I see lots of good hair days coming my way".
Port will star in a new campaign for Wella's EIMI styling range, set to debut in September. In a statement she said: "I am so excited to be partnering with Wella. As someone who is a true believer in celebrating unique style and vision, I am always searching for new products that allow me to create looks that reflect my personality. It makes me incredibly proud to work with a brand that celebrates artistic, dynamic individuals who are willing to make a statement with their style and the new EIMI line is amazing!"
She added: "The Dry Me texturising spray is a must-have, it instantly gives my hair effortless volume and smells incredible. I look at my hair as an extension of my personality, and my favourite EIMI products allow me to treat it like an accessory!"