A new report from Mintel has identified four key trends in the beauty and personal care industry in the approach to 2025. The agency predicts trends will revolve around four concepts: Augmented Human; Water: The New Luxury; Power Play; and Gastronomia.
Jane Henderson, Global President of Mintel’s Beauty and Personal Care Division, said: “We think the coming years will bring stark contrasts in personal technology and natural ingredients that will drive beauty innovation over the next decade.”