Where will the beauty industry be in ten years?


Four key trends are expected to emerge by 2025, according to Mintel

A new report from Mintel has identified four key trends in the beauty and personal care industry in the approach to 2025. The agency predicts trends will revolve around four concepts: Augmented Human; Water: The New Luxury; Power Play; and Gastronomia.

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Jane Henderson, Global President of Mintel’s Beauty and Personal Care Division, said: “We think the coming years will bring stark contrasts in personal technology and natural ingredients that will drive beauty innovation over the next decade.”


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