What Pinterest’s 2020 trends forecast could mean for the beauty industry

The 100 trends dominating the social media platform have been revealed, but which are giving the beauty industry inspiration for 2020?

As the end of 2019 approaches, social media platform Pinterest has revealed its sixth annual 100 trend forecast to watch in 2020.

In a change of pace, this year’s report has been organised into themes that show a broader cultural shift in consumer behaviour.

From moving beyond binary to conscious consumption and responsible travel, the concepts show how sectors are becoming interconnected.

But what does this mean for the beauty industry?

Here, Cosmetics Business analyses the top five Pinterest trends that could influence the beauty sector in 2020.

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