What Lush's candid LGBTQ campaign means for advertising

Published: 31-Jan-2017
Marketing

With more than 120,000 likes on Instagram, Lush's latest campaign has gained more attention than the average Valentine's Day ad – but why?

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This image, posted by Lush North America, has caused quite the stir.

With 127,000 likes on Instagram and another 11,000 on Twitter, its Valentine’s Day campaign has sparked heated conversation about the way brands portray the LGBTQ community. With praise aplenty for the picture’s candid nature, is this a turning point in advertising?

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