Wellbeing and home fragrance sales surge as consumers 'cocoon' on lockdown

By Lucy Tandon Copp 21-May-2020

Data captured from before and during the UK's lockdown period reveals that consumers are looking for a 'feel good' factor while spending more time at home

Wellbeing and home fragrance sales surge as consumers 'cocoon' on lockdown

The outbreak of the coronavirus quickly forced consumers to prioritise when it comes to spending.

While some beauty sectors struggled to shift products, others have found their products in high demand such as in the nail polish and at-home hair dye categories.

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After a shaky start, wellness has come into its own. While sales of ...

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