Wella Professionals has named graffiti artist turned colourist Andreas Kurkowitz as its new Global Colour Ambassador.
The Berlin-based hairdresser’s portfolio includes Acne, Givenchy, Balenciaga and Louis Vuitton, and he regularly shoots for the likes of Love, iD and Vogue.
In his new role, Kurkowitz will help Wella Professionals’ develop its seasonal trends, as well as train the company’s colourists.
Laura Simpson, Wella Professionals Chief Marketing Officer, said: “Andreas is a stand out session colourist, who regularly partners with leading edge fashion designers and editorial houses.
“He brings a fresh sensibility to Wella Professionals which we expect will contribute to shaping key areas of our business such as trends, new colouring techniques and our education programs.”
Kurkowitz added: “Wella’s reputation is second to none and it’s been my go-to colour since very early on in my career.
“Creatively, Wella embraces diversity and celebrates the expression of individuality through colour, something that matches my creative style.”