'We knew that we could create something meaningful together': The Inkey List and Hyram unveil the influencer's first skin care brand

The new Selfless by Hyram and The Inkey List has confirmed it will be available via Sephora and has been a long time coming for fans of the vlogger

Influencer Hyram Yabro, whose straight talking advice on YouTube has helped spur the skin care boom among Gen Z, is finally launching his own brand.

Selfless By Hyram has been produced in partnership with The Inkey List and aims to "positively impact the biggest challenges facing people and the planet".

From 24 June, consumers will be able to purchase the brand online and in-store from Sephora and, in the UK, Selfless is available via uk.selflessbyhyram.com.

The Hawaii-based vlogger has one of the top . . .

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