Pure Beauty

Waxing brand Wakse reveals sales spike of 1,100% as Covid-19 prompts 'increased intimacy'

Published: 4-May-2020

1 unit of Wakse’s hard wax beans are being sold every 3 minutes as consumers take personal care into their own hands due to the Covid-19 outbreak

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US waxing brand Waksē has seen sales rocket 1,100% during the lockdown period as consumers take hair removal into their own hands.

With beauty salons closed due to Covid-19, the brand revealed that one

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