Waxing brand Wakse reveals sales spike of 1,100% as Covid-19 prompts 'increased intimacy'

4-May-2020

1 unit of Wakse’s hard wax beans are being sold every 3 minutes as consumers take personal care into their own hands due to the Covid-19 outbreak

Waxing brand Wakse reveals sales spike of 1,100% as Covid-19 prompts 'increased intimacy'

US waxing brand Waksē has seen sales rocket 1,100% during the lockdown period as consumers take hair removal into their own hands.

Sign up for your free email newsletter

With beauty salons closed due to Covid-19, the brand revealed that one...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies