Watsons kicks off rebrand with staff uniform upgrade

By Lucy Tandon Copp 10-Jul-2017

Staff working for the Asian retail giant wear outfits that help project a “young, energetic and stylish brand image”

Watsons, Asia’s leading health and beauty retailer owned by A.S. Watson, is in the process of re-branding.

The retailer is kicking off the revamp by giving its employees new uniforms, said to help project a “young, energetic and stylish brand image”.

The uniforms were designed by Sharon Yeung, who won a competition run by Watsons and the Institute of Textiles and Clothing of the Hong Kong Polytechnic University.

Yeung said: “Each and every detail adds up to a good retail brand experience. When designing the uniform, I paid meticulous attention to every detail of it.

“The uniform design is suitable for daily operation works (such as stocking shelves) plus a touch of fashion, for example, the new store manager uniform carries with delicate and subtle details on the collar. The slim-fit design makes them look younger and more confident.”

Those taking part in the competition were given the chance to speak to store teams in different locations in order to understand what staff wanted from their uniforms.

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As a result, Yeung designed thin and breathable uniforms for Watsons employees in Southeast Asian countries.